Our mission

Investing shouldn't be a rich-people club.

Citizen Investor exists to break the myth that you need thousands of dollars to start investing. With fractional shares, real markets, and bite-sized learning, anyone with $5 and a phone can start building financial confidence.

Built for ordinary people

Salaries, allowances, side hustles — not fantasy money. We meet you where you actually are.

Globally accessible

Designed for English-speaking learners worldwide, with a special focus on students and young workers.

Educational, not advice

We teach habits, vocabulary, and strategy — never tell you what to buy. The skill is yours to build.

Why we built this

Most "learn investing" platforms assume you already have a brokerage, capital, and a financial vocabulary. We assume the opposite. Citizen Investor is for the curious twenty-something with €200 in savings, the student with a part-time job, the worker who wants their salary to do more than sit in a checking account.

We combine a risk-free stock market simulator with a real-life mode that uses your actual budget — so the habits you build here translate directly into real financial freedom outside the app.

Made in Italy, made for the world

Citizen Investor was started in Turin and is built for a global English-speaking audience. Our team focuses on financial literacy, beginner investing education, and Gen Z & millennial money habits.